impact @ inflection points

change is faster than ever

are you seizing opportunities?

delivering growth is complex

We get it.

We’ve built and scaled businesses from startups to billion-dollar brands for various industries across the consumer, industrial, and tech sectors.

We have led cross-functional teams with proven track records of driving profitable growth in dynamic markets.

Now, we partner with ambitious teams to accelerate their journey. Our expertise spans strategy, product development, technology, operations, pricing, go-to-market execution, client acquisition, and sustained profitability. Together, we create winning products, build brands, optimize operations, and capture new markets.

seize inflection points

Disruptions, such as technological, economic, competitive, and regulatory, create inflection points that can positively or negatively shift a business’ trajectory.

As experienced business leaders and specialists, we foresee issues and opportunities actively leveraging these to help businesses emerge stronger and thrive amidst change.

Our flexible approach offers timely capitalization of these shifts with fit-for-purpose strategies and tactics.  

We onboard quickly, seamlessly integrating into your team, providing the strategic guidance and hands-on leadership so to capitalize on new opportunities, accelerate growth and build lasting team capabilities which remain after we depart.

From startups to established large enterprises, we are your partner in navigating complexity and emerging stronger and more profitable.

Whether it’s market expansion, product launch, operational effectiveness, fundraising, or digital transformation, we have the expertise across the globe to deliver results.

how we create value

as on-demand, fractional growth experts, we deliver transformative results through strategic guidance, operational excellence, and leadership

Strategic Vision

Identify growth opportunities, build compelling brands, and navigate complex market landscapes.

Leverage Design-Thinking to uncover hidden opportunities and develop winning strategies to build a solid foundation for future scale.

Operational Efficiency

Streamline operations, optimize processes, and drive profitable growth.

Global Expertise & Cultural Awareness

Deliver tailored solutions driven by deep knowledge of industry, cultures, and local market dynamics.

Data-Driven Decision Making

Combine technology with strong functional and industry expertise to uncover insights from data patterns to drive business growth.

Leadership & Partnership

Develop high-performing teams, mentor leaders, and foster a culture of innovation and profitable growth. Seamlessly partner with internal teams to lead teams to achieve targets and deliver results.

Become Thought Partners to the Executive Team.

Deal Evaluation, Due Diligence, Fundraising

Evaluate deals and targeted businesses to determine viable capital raise and equity structure.

Recommend future changes to operational strategy, commercial strategy, and organizational capabilities to optimize pitch.

Board Participation

Offer direct oversight and guidance as Advisory Board / BoD non-executive members. Build upon deep knowledge of the company gained by being part of the strategic leadership.

Whether you are a startup seeking to disrupt the market or an established company looking to scale, we have the expertise to help you succeed.

Helen Vasilevski

managing director

globalist.

innovator.

strategist.

bridge builder.

consumer-centric.

business plan architect.

transformer.

doer.

Helen Vasilevski is a seasoned global executive with an exceptional track record of profitably building and scaling businesses, particularly during periods of high growth, significant change, and transformation.

With experience across diverse industries, ownership structures, and company stages, Helen has held key leadership roles, including CMO, CEO, board member, and advisor. Her successful track record includes the development and global growth of iconic brands such as Ducati, Sea-Doo, Can-Am, Jose Cuervo, Don Julio, Salomon, Tide/Ariel, Crest, CoverGirl and commercialization of new technologies including leveraging AI across software and hardware solutions.

Her global perspective and cross-cultural experience, gained from living in 6 countries across 3 continents and traveling to over 80 across all 7 continents, is foundational to her ability to navigate cultural differences and understand diverse markets which make her uniquely qualified to support investments across international markets. Culturally ambidextrous, her collaborative approach and ability to flex her leadership style, bridge cultural divides, and develop effective growth strategies is essential for navigating complex global business environments to deliver results.

An operating partner with entrepreneurial agility and broad industry knowledge, Helen is highly regarded for her strong leadership skills, strategic and financial acumen, deep consumer insights, and commitment to value creation. Over her career, she has held instrumental roles in post-merger integration within Fortune 500/FTSE100 companies, scaled pre-IPO portfolio companies of VC, CVC, and top tier PE firms, guided start-up Founders, engaged stakeholders at family-owned firms, driven change within public sector institutions, and led teams to successfully launch 100s of products.

In addition to her commercialization and monetization expertise and ability to deliver numbers, Helen is recognized for her ability to hire, integrate, and build diverse, thriving teams, as well as cultivate top talent at all levels. She is a proven leader committed to diversity and inclusivity with a passion for mentoring teams and entrepreneurs, fostering innovation, and supporting social impact initiatives.

Helen holds an MBA from INSEAD (France), an Honours Bachelor of Commerce degree from Queen’s University (Canada), designations as a trainer/facilitator, and certificates for coaching, mentorship, diversity & inclusivity. She is an active mentor and coach to mid-level executives and Founders and serves on advisory boards for start-ups and non-profit organizations.

contact us


ready to accelerate your growth?

our flexible and fractional approach means we can seamlessly integrate into your team, whether on-site or remotely

our experienced approach means a faster outcome

let’s connect and bridge the gaps over inflection points together

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